Website Support
There are a lot of services that can be part of making your website a success that aren’t distinctly development. We provide a ton of website support for these issues.
Website Design
Nothing makes a website engage your audience more than good design. Whether it’s imposing a logical structure or creating that “wow” moment, good design helps every aspect of the project. We love to help people define their brand, wireframe their sites, and work through the mockup process so we’re starting with the right blueprint to develop their website.
Content Writing
The other side of the content creation coin is the text that appears on the website. Writing can be difficult and sometimes clients need help putting their thoughts into words. What you say directly impacts how users react to your website. We work with some great writers to bring your words to life.
Content Strategy
Developing a strong content strategy is one of the most useful tasks you can take on. Content strategy helps you to define the “why” of your website. It guides you through your content creation, keeps you focused on your goals, and assists in your conversions.
SEO Services
There are many companies that offer SEO services, and they can vary from claiming to get you page one rankings to offering esoteric advice that often requires dedicated services. We approach SEO as we would any other aspect of development, we want to understand your goals first and then give you the tools to start the process. SEO isn’t something that you complete, it’s an activity that you engage in and we can help you get walking on the right path.
Analytics Services
Understanding what your website is doing is the key to making it better. In order to understand what your website is doing, you’re going to need to setup some analytics for the website and check them on a regular interval. If you’re not getting the conversions you want, you need a plan backed by data to make positive changes.
Posts in Website Support
The posts in this section are going to focus on these supporting activities. Everything from writing, security, and SEO to deeper dives into conversions. Where we can we’ll try to give you some context for implementing these activities for your own sites.
How Can We Help You?
We want to build your next project.
Building Blocks of a Strong Brand Message
We’ve all heard the saying “it isn’t just what you say, but also how you say it”. Today’s hyper-competitive business climate makes this more applicable than ever. Existing and potential customers are making decisions every day not just based on “what” but also “how” and “why.” As a result, it’s crucial that your brand messaging…
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Creating Contextual Ad Groups
We are exposed to contextual advertising all over the web. If you’re watching a YouTube video about playing guitar, you might see an ad for guitar pedals before the video. Maybe you’re reading a blog post about knitting on a hobby blog. You’ll likely see ads for yarn and knitting tools. If you’re using an…
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What is Google Analytics?
Managing your own website isn’t an easy business. From content creation, to hosting concerns, you have to keep a lot in mind for your website to be successful. But all of that work is just the start of the equation. Why? Because it’s imperative that you track how your message, products, and services are resonating…
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Measuring the Success of Your Digital Strategy
Having a proper digital strategy at hand is a crucial requirement for businesses that want their websites, digital advertisements, and social campaigns to be successful. A clear plan of action helps websites attract more visitors, which translates to more customers and business in the long run. At the start of 2019, we shared some recommended…
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Best Practices for Protecting Your WordPress Site
If the events surrounding industry giants such as Facebook and Equifax have taught us anything, it’s that protecting your website is no joke. Not only do you expose your customers to all sorts of risks, but your own organization can face tough issues. From cleaning your site of infections to restoring brand integrity to your…
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Setting your Digital Strategy for 2019
The calendar has turned and another year has begun. What are you most excited about? What gives you the biggest pause? How will you spend your time? What are your goals, your resolutions, your ambitions? Do you expect to reach new heights and try new things? Or are you anticipating 2019 will look a lot…
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The Multi-Point Inspection – Tuning Up Your Website
Some time ago we wrote a blog post where we used an extended metaphor, comparing your website to a car. We still think this is an appropriate comparison. This year we built a tool for our own use (and for our clients to leverage) that runs an automated check on your website and emails the…
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Web Designer Robert Nienhuis
We do a lot of collaborating with other companies. However, there’s one company that we work with very closely – Nien Studios. Whenever we need a web designer we check with Robert Nienhuis to see if he can fit us into his schedule. Robert isn’t just a resource, he’s one of our closest friends and…
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Speed Up and Back Up Your WordPress Site
Two of the biggest problems you can have with any website is a slow site or a lost site (due to hacking, server problems, or even accidental deletion). How are these two problems related? The answer is your database. It’s the connection to a MySQL database that makes WordPress a CMS. The care and maintenance…
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