Website Support

blocks for building a brand message

Building Blocks of a Strong Brand Message

We’ve all heard the saying “it isn’t just what you say, but also how you say it”. Today’s hyper-competitive business climate makes this more applicable than ever. Existing and potential customers are making decisions every day not just based on “what” but also “how” and “why.” As a result, it’s crucial that your brand messaging…

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contextual ad groups

Creating Contextual Ad Groups

We are exposed to contextual advertising all over the web. If you’re watching a YouTube video about playing guitar, you might see an ad for guitar pedals before the video. Maybe you’re reading a blog post about knitting on a hobby blog. You’ll likely see ads for yarn and knitting tools. If you’re using an…

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What is Google Analytics

What is Google Analytics?

Managing your own website isn’t an easy business. From content creation, to hosting concerns, you have to keep a lot in mind for your website to be successful. But all of that work is just the start of the equation. Why? Because it’s imperative that you track how your message, products, and services are resonating…

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measuring the success of your digital strategy

Measuring the Success of Your Digital Strategy

Having a proper digital strategy at hand is a crucial requirement for businesses that want their websites, digital advertisements, and social campaigns to be successful. A clear plan of action helps websites attract more visitors, which translates to more customers and business in the long run. At the start of 2019, we shared some recommended…

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Best Practices for Protecting Your WordPress Site

Best Practices for Protecting Your WordPress Site

If the events surrounding industry giants such as Facebook and Equifax have taught us anything, it’s that protecting your website is no joke. Not only do you expose your customers to all sorts of risks, but your own organization can face tough issues. From cleaning your site of infections to restoring brand integrity to your…

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Setting Your Digital Strategy for 2019

Setting your Digital Strategy for 2019

The calendar has turned and another year has begun. What are you most excited about? What gives you the biggest pause? How will you spend your time? What are your goals, your resolutions, your ambitions? Do you expect to reach new heights and try new things? Or are you anticipating 2019 will look a lot…

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multi-point inspection for a car with hood open

The Multi-Point Inspection – Tuning Up Your Website

Some time ago we wrote a blog post where we used an extended metaphor, comparing your website to a car. We still think this is an appropriate comparison. This year we built a tool for our own use (and for our clients to leverage) that runs an automated check on your website and emails the…

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web designer Robert Nienhuis

Web Designer Robert Nienhuis

We do a lot of collaborating with other companies. However, there’s one company that we work with very closely – Nien Studios. Whenever we need a web designer we check with Robert Nienhuis to see if he can fit us into his schedule. Robert isn’t just a resource, he’s one of our closest friends and…

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speed up your wordpress

Speed Up and Back Up Your WordPress Site

Two of the biggest problems you can have with any website is a slow site or a lost site (due to hacking, server problems, or even accidental deletion). How are these two problems related? The answer is your database. It’s the connection to a MySQL database that makes WordPress a CMS. The care and maintenance…

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favicons

Favicons for Your WordPress Site

When we last wrote about favicons (2008), adding a favicon to your WordPress site was a manual process similar to what you’d experience on other websites. Well, all of that has changed as of version 4.3 of WordPress. Adding a favicon is now easier than ever. Let’s take a look at the history of favicons,…

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wordpress on your iphone

WordPress on Your iPhone

We first wrote about using WordPress on your iPhone back in November of 2008. At the time the iPhone was a little over a year old, WordPress was on version 2.6, and the iPhone operating system was on version 2.1. A lot has changed since then and we thought it was high time that we…

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calendar on a desktop

What Do You Want from an Event Calendar?

A lot of sites utilize a calendar of their upcoming events. Often you’ll see a stereotypical monthly view of a calendar with one or two items indicated. Occasionally, you’ll see a calendar image with the same event repeated on every Tuesday at 3:00 p.m. But are either of these implementations really useful for a visitor?…

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