We Help You Make the Most of Your Business Online
Your website should be doing more than just sitting there. It should be bringing in leads, capturing calls, converting visitors into customers, and getting better every month, not just the month you launched it. That’s what we do at Pixel Jar. We build websites, we maintain them, and we help them grow.
Whether you don’t have a website yet, you have one that needs work, or you have one that’s just not converting the way it should, we can help. We’ve broken what we do into three things, because that’s really all it comes down to.
- We Build. If you need a website or you need new functionality added to one, we build it.
- We Maintain. If you have a WordPress website, we keep it running, updated, and secure.
- We Grow. If your website is live but it’s not performing, we help you turn more visitors into customers.
Here’s what each of those actually means.
We Build
If you don’t have a website, we can build you one. And if you have one but it’s missing something, whether that’s a booking system, an online store, or a members-only area, we can build that too.
We work across a few different levels of complexity, because not every business needs the same thing. Some businesses need one page that says who you are and how to reach you. Some need a standard five-page site with a home page, about page, services, and contact. And some need something more custom, like a membership site, an e-commerce store, or a learning management system with courses and student logins.
One-Page Websites
For businesses that need a simple, clean online presence fast. One page, everything a visitor needs to know, a clear way to contact you or book with you.
Standard Websites
The typical five-page build. Home, About, Services, Blog, and Contact, plus whatever additional pages make sense for how you actually do business. This is the right fit for most small and mid-sized businesses. These sites have a contact form that immediately notifies you with new submissions and ties into your Google calendar for easy booking of appointments.
Custom Websites
This is where things get more involved. Membership sites that gate content behind a login. E-commerce stores that need product catalogs, cart, and checkout. Learning management systems for businesses that sell courses or certifications. We scope these based on what you’re actually trying to accomplish, not a template.
We Maintain
Once your site is live, it needs someone watching it. WordPress isn’t a set-it-and-forget-it platform. Plugins need updates, themes need updates, WordPress core itself needs updates, and if nobody’s doing that, you’re leaving your site exposed to security vulnerabilities and eventually something breaks.
That’s what our maintenance service is for. We handle the updates, we monitor uptime, we watch for security issues, and if something does break, we’re the ones who fix it. You don’t have to think about it. You just have a website that works.
This is specific to WordPress, because that’s the platform we know inside and out. If your site is built on something else, this isn’t the right fit, but if you’re on WordPress, this is the foundation that keeps everything else we do for you actually functioning.
We Grow
Building a website and keeping it running is the starting point. But a website that just exists isn’t doing its job. The real question is whether it’s actually working for you, whether it’s turning the people who land on it into customers.
That’s what this part of what we do is about. We have two services here, and they solve two different problems.
PJ Boost
If you’re a local, service-based business, especially a tradesperson, the phone is often how you get work. But if you’re out on a job, you’re not answering it. And if you’re not answering it, that call goes to a competitor who did pick up.
PJ Boost gives you an AI receptionist that answers when you can’t. It captures the call, books the appointment, and makes sure that lead doesn’t just disappear because you were elbow-deep in a job site. Alongside that, PJ Boost also helps you generate more Google reviews, because reviews are one of the biggest factors in whether a new customer picks you over the business down the street. Together, this means more calls captured and more trust built, without you having to do anything differently in your day-to-day work.
PJ Convert
This one’s less about capturing what’s already coming to you and more about making your website itself work harder.
Every website should have a primary goal. Maybe that’s getting someone to book an appointment. Maybe it’s making a sale. Maybe it’s capturing a lead through a form, or getting someone to subscribe. Whatever that goal is for your business, that’s what we call a conversion, and most business owners have never actually defined what theirs is.
PJ Convert starts by figuring that out with you. Once we know what a conversion means for your site, we watch your analytics and heat mapping every month to see how visitors are actually behaving. Are they scrolling past your call-to-action? Are they dropping off on a specific page? Are they clicking things that don’t lead anywhere useful? From there, we set goals, make changes based on what the data is actually telling us, and track whether those changes move the needle. Then we set new goals and keep going.
This isn’t a one-time fix. It’s an ongoing process of making your website convert more of the people who are already visiting it, month over month.
The Full Picture
A website isn’t a project you finish. It’s something you build, maintain, and improve, and each of those things matters. We can help with all three, or just the piece you need right now.