The Pixel Jar Blog
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Forum Marketing as a Way to Engage with Customers
Every business is looking for unique ways to stand out from their competitors. Marketing strategies are rapidly evolving to help make this happen. When it comes to developing your own marketing plan, it’s in your best interest to explore alternative tactics. Enter the world of forum marketing. With forums, engaging with users gives you instant…
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Why Isn’t Your Website a Priority?
As a web development and design agency focused on helping businesses, we have a lot of conversations with companies about growth. Every company is different so every growth strategy – and the accompanying results – look different as well. And just as there are many ways to succeed in business here in the twenty-first century,…
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Open Source Options for Your Website
Here, we’ll explore open source software, how it differs from closed source software, and how to choose the best option to suit your unique business website objectives. While most business owners and decision makers don’t get into the nuances of computer coding themselves, it’s important to understand the types of software that are available and…
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Building Blocks of a Strong Brand Message
We’ve all heard the saying “it isn’t just what you say, but also how you say it”. Today’s hyper-competitive business climate makes this more applicable than ever. Existing and potential customers are making decisions every day not just based on “what” but also “how” and “why.” As a result, it’s crucial that your brand messaging…
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Understanding Managed WordPress Hosting
For the next day or two, we have a challenge for you. Each time you visit a new website on your computer, click on a Facebook link, or something shared on Twitter, watch how long it takes the page to load. If you actually pay attention, you’ll notice that some websites load fast while others…
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Future-Proofing Your Website
It’s no secret that when it comes to technology and business, things are always changing. Companies that don’t embrace this fact often find themselves left behind their competition. Future-proofing your website is a great tactic. It should not only be optimized for success and beautifully designed, but built to last. The challenge most businesses face…
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Anatomy of an XSS Attack
Malicious computer attacks can happen to any business at any time. If you think that your business is safe from hackers, viruses, or corrupt code, you’re wrong. In fact, that type of thinking gives you a false sense of security. You must be vigilant in monitoring your essential systems, whether it’s your email server, your…
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An Intranet with Big Waves
We’ve recently completed development on a revised intranet site for The Innovation Institute. This site specifically delivers human resources features to the Institute’s network of almost twenty companies. Each company has slightly different guidelines and many of them operate autonomously. The project was challenging and it was really rewarding to see the final build. Repeat…
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WordPress for Business Websites
Are you intimidated by creating your website? If so, you’re not alone. Most new business owners who are tasked with setting up a website are overwhelmed by the world of web design. It’s easy to become paralyzed by the endless options available. With so many choices to pick from, it can seem impossible to narrow…
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Creating Contextual Ad Groups
We are exposed to contextual advertising all over the web. If you’re watching a YouTube video about playing guitar, you might see an ad for guitar pedals before the video. Maybe you’re reading a blog post about knitting on a hobby blog. You’ll likely see ads for yarn and knitting tools. If you’re using an…
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What is Google Analytics?
Managing your own website isn’t an easy business. From content creation, to hosting concerns, you have to keep a lot in mind for your website to be successful. But all of that work is just the start of the equation. Why? Because it’s imperative that you track how your message, products, and services are resonating…
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Why Last Year’s Site Audit May Be Obsolete
Most businesses that take their digital strategy seriously understand the importance of regular site audits. Much like running diagnostics on a vehicle or having an annual checkup with the doctor, a website audit gives perspective on which parts of the website are in good health and what parts could stand a little work. Just as…
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