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Just having a website isn’t enough anymore. To get the most from it, you have to treat it like a marketing tool. That means knowing how users interact with the site and tracking conversions and goals. Starting with Analytics The first step to that is always making sure you have Google Analytics connected to your…Continue Reading →
We’ve written about our partnership with WP Engine in previous posts. We really believe in providing services that match the needs of our clients. Sometimes that means us getting out of the way and letting a specialist provide a specialized service. For that reason, WP Engine is our go-to choice for WordPress hosting. We had…Continue Reading →
Pixel Jar has been recording more videos lately. Whether they’re promotional videos for premium plugins, help videos for our support pages, or new videos for our upcoming Level Up series we’re making them from scratch. People respond amazingly well to video. They tie visuals to words in a way that our brains respond to. We…Continue Reading →
This is the final post in our five part series on using custom work to achieve the best website design. In this entry, we’re focusing on how to make the best choice. Where to Start Deciding which design approach is best for your project really comes down to three factors – requirements, time, and budget.…Continue Reading →
Welcome to the fourth installment of our five part series about custom approaches to good website design. In this post we’re talking about in-browser design. Suspending Formal Design In-Browser Design can be useful for projects where there is a built-in audience, where the lifespan of the site is short, or where the development timeline or…Continue Reading →
We’ve written about the GDPR in the past. As a quick recap, the GDPR is a new regulation going into effect in May of 2018. The regulation protects the personal data of citizens of the European Union. The new law has extraterritoriality so it’s going to be enforceable around the world. The exact legal implication…Continue Reading →
This is the third part of a five part series dealing with custom web design. In this part we’re going to focus on limited website design templates on a project. Focusing on What’s Important Sometime a Full Design overshoots the target. With some projects, only key designs need to be developed and the rest of…Continue Reading →
HealthLoop reached out to us last year to start discussions for a corporate website design that better targeted their business-to-business space. HealthLoop makes intuitive software that provides medical patients with continued care and instructions after they have had a medical procedure. A Corporate Website Design Experience The primary goal for the new site was to…Continue Reading →
This is part two of a five part series exploring different approaches to custom web design. In this part we’re going to explore the full custom approach. A Full Custom Web Design This is “the works.” A full custom web design is necessary when all aspects of the site need to be considered. These projects…Continue Reading →