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Are Events Already Being Tracked with Google Analytics?

No! There is often confusion about what Google Analytics is tracking. By default Google Analytics tracks base level data like pageviews, time on page, demographics, and more. But you have to set up your website to record Events. What are Events? Events occur any time a user interacts with your website. This can include things…

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Setting Your Digital Strategy for 2019

Setting your Digital Strategy for 2019

The calendar has turned and another year has begun. What are you most excited about? What gives you the biggest pause? How will you spend your time? What are your goals, your resolutions, your ambitions? Do you expect to reach new heights and try new things? Or are you anticipating 2019 will look a lot…

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A Look Back at WordPress in 2018

A Look Back at WordPress in 2018

WordPress has experienced a wide range of updates and enhancements over the years. At the same time, the WordPress community continues to grow, bringing more and more hobbyists and professionals alike into the world of web and application development. However, it’s hard to recall a year quite as pivotal as 2018. Let’s take a look…

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Knowing Which Events To Track and Avoiding Data Overload

Google Analytics tracks an incredible amount of data. While a wealth of information can be great, it can also be overwhelming. So how can you sift through the data to find what you need to make informed decision to improve your website’s user experience? Be judicious about Event tracking. Determine Which Events to Track It…

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What is a site audit?

What is a Site Audit? (And Why You Need One)

On a regular basis we have website owners contact Pixel Jar alarmed that their website has disappeared from search results. “Just last week we were showing up on the front page…and now no one can find our business! Can you help us understand what’s going on? ” Similarly, we have people that contact us with…

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Who Can Benefit from Tracking Events?

In the world of website analytics, tracking events is the key to understanding behavior on your website. What actions are people taking (such as scrolling, clicking, downloading or filling out)? Which specific page elements are motivating them to take that action? Which potential actions are being ignored? The answers to questions like these can be…

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What Is Event Tracking, and Why Should I Care?

Good websites are not just static “online brochures”—they’re meant to be interactive. You want your website visitors to scroll through the page, click on links, download helpful content, play videos, fill out your form, etc. In the world of website analytics, each of these actions is called an “event”. Event tracking is how you can…

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multi-point inspection for a car with hood open

The Multi-Point Inspection – Tuning Up Your Website

Some time ago we wrote a blog post where we used an extended metaphor, comparing your website to a car. We still think this is an appropriate comparison. This year we built a tool for our own use (and for our clients to leverage) that runs an automated check on your website and emails the…

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The Most Common Conversion Mistakes – Part 2

Wondering why your website isn’t getting the results you want? It could be that you’re making one or more of the most common conversion mistakes. “Conversion” refers to the percentage of your website visitors who take a desired action, such as clicking, buying or downloading. In a previous post we talked about some of the…

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