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What's the deal with Gutenberg

So What’s the Deal With Gutenberg?

Whether you are in charge of maintaining your business’s website, an aspiring WordPress developer, or just like to keep up with what’s happening in the WordPress space, you likely have heard the term “Gutenberg” in the past year or so. As a major part of the WordPress 5.0 Bebo update that rolled out on December…
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best plugins for working with google analytics

The Best Plugins for Working with Google Analytics

Regardless of the kind of website you own, traffic analysis is – or should be – an important part of your operations. It may be at the top of the list when measuring your site’s performance. Knowing more about the visitors you’re getting and which ones you’re missing out on helps you get the most…
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measuring the success of your digital strategy

Measuring the Success of Your Digital Strategy

Having a proper digital strategy at hand is a crucial requirement for businesses that want their websites, digital advertisements, and social campaigns to be successful. A clear plan of action helps websites attract more visitors, which translates to more customers and business in the long run. At the start of 2019, we shared some recommended…
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Best Practices for Protecting Your WordPress Site

Best Practices for Protecting Your WordPress Site

If the events surrounding industry giants such as Facebook and Equifax have taught us anything, it’s that protecting your website is no joke. Not only do you expose your customers to all sorts of risks, but your own organization can face tough issues. From cleaning your site of infections to restoring brand integrity to your…
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Updated website can drive more revenue

An Updated Website Can Drive More Revenue

Location, location, location. So goes the old adage when it comes to retail locations in the offline world. But what about online? Well, it’s less about a location or address and more about making the property itself more appealing. Whether you have a small business that provides targeted services in a specific area or operate…
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image optimization is important

The Importance of Image Optimization for your Business Website

When we perform website audits and multi-point inspections, poor page speed stands out as one of the most prevalent issues. Resolving this problem can help improve a website visitor’s experience greatly. It not only increases user engagement in a significant manner but also helps you in your search engine rankings. Don’t believe us? Research shows…
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Selecting Key Performance Indicators (KPI)

You’ve probably read a lot lately about the importance of choosing the right Key Performance Indicators, or KPI. But, what are Key Performance Indicators and which ones are right for you? More importantly, which ones are right for your website? In the general sense, a Key Performance Indicator is any piece of data used as…
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5 steps to wordpress optimization

Easy Does It – 5 Steps to WordPress Optimization

WordPress is known as the most widely used content management system (CMS) in the world. This CMS has been able to achieve this feat through its ease of use, reliability, customization, and smooth operations. However, those characteristics don’t come by default. Like most great inventions, WordPress isn’t perfect all by itself – it needs a…
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Calls-To-Action Demystified

When building websites, someone may ask, “What’s your call-to-action?” So, what are they, and more importantly, why are they important to your website? What Is a Call-To-Action? Simply put, a call-to-action is what you are asking a user to do on a webpage. This “ask” can come in many different forms. Typically for webpages calls-to-action…
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