The Pixel Jar Blog
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So What’s the Deal With Gutenberg?
Whether you are in charge of maintaining your business’s website, an aspiring WordPress developer, or just like to keep up with what’s happening in the WordPress space, you likely have heard the term “Gutenberg” in the past year or so. As a major part of the WordPress 5.0 Bebo update that rolled out on December…
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The Best Plugins for Working with Google Analytics
Regardless of the kind of website you own, traffic analysis is – or should be – an important part of your operations. It may be at the top of the list when measuring your site’s performance. Knowing more about the visitors you’re getting and which ones you’re missing out on helps you get the most…
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Measuring the Success of Your Digital Strategy
Having a proper digital strategy at hand is a crucial requirement for businesses that want their websites, digital advertisements, and social campaigns to be successful. A clear plan of action helps websites attract more visitors, which translates to more customers and business in the long run. At the start of 2019, we shared some recommended…
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Best Practices for Protecting Your WordPress Site
If the events surrounding industry giants such as Facebook and Equifax have taught us anything, it’s that protecting your website is no joke. Not only do you expose your customers to all sorts of risks, but your own organization can face tough issues. From cleaning your site of infections to restoring brand integrity to your…
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An Updated Website Can Drive More Revenue
Location, location, location. So goes the old adage when it comes to retail locations in the offline world. But what about online? Well, it’s less about a location or address and more about making the property itself more appealing. Whether you have a small business that provides targeted services in a specific area or operate…
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The Importance of Image Optimization for your Business Website
When we perform website audits and multi-point inspections, poor page speed stands out as one of the most prevalent issues. Resolving this problem can help improve a website visitor’s experience greatly. It not only increases user engagement in a significant manner but also helps you in your search engine rankings. Don’t believe us? Research shows…
Continue Reading →Selecting Key Performance Indicators (KPI)
You’ve probably read a lot lately about the importance of choosing the right Key Performance Indicators, or KPI. But, what are Key Performance Indicators and which ones are right for you? More importantly, which ones are right for your website? In the general sense, a Key Performance Indicator is any piece of data used as…
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Easy Does It – 5 Steps to WordPress Optimization
WordPress is known as the most widely used content management system (CMS) in the world. This CMS has been able to achieve this feat through its ease of use, reliability, customization, and smooth operations. However, those characteristics don’t come by default. Like most great inventions, WordPress isn’t perfect all by itself – it needs a…
Continue Reading →Calls-To-Action Demystified
When building websites, someone may ask, “What’s your call-to-action?” So, what are they, and more importantly, why are they important to your website? What Is a Call-To-Action? Simply put, a call-to-action is what you are asking a user to do on a webpage. This “ask” can come in many different forms. Typically for webpages calls-to-action…
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Project Management for Life
Last year one of the Pixel Jar staff, Dave Margowsky, decided to relocate. This event tested his project management skills in a real life setting. Since we work as a distributed team we embraced the move. After he was done we talked about writing a post that would be relevant for our readers. We’ll let…
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Five Tips for Converting More Visitors to Customers
Quick question: how many of your website visitors are converting into customers? Not sure? Just guessing? That’s bad news in today’s competitive digital world. With so many websites and applications competing for attention it’s never been more important to convince those that visit your website to get just a little further into the sales funnel.…
Continue Reading →Are Events Already Being Tracked with Google Analytics?
No! There is often confusion about what Google Analytics is tracking. By default Google Analytics tracks base level data like pageviews, time on page, demographics, and more. But you have to set up your website to record Events. What are Events? Events occur any time a user interacts with your website. This can include things…
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