WordPress Theme Development

There's an incredible amount of flexibility in WordPress themes and it's in these themes where your website shows your brand's personality. But the flexibility doesn’t stop there. The way themes are implemented in WordPress allows for complete customization of your pages. WordPress’ template hierarchy allows for default template behavior based on the purpose of the page. You can also deliberately override those defaults to make the pages bend to your will.

We Create Themes

One of our favorite things to take on is a complete WordPress theme development project. Working with our design partners we can build a theme that provides exactly the look and functionality that you need. Often, themes are trying to do too much and the impulse is to pick a theme with all of the bells and whistles, even when they aren’t needed. Usually sticking to the feature set you need keeps your website more focused and can have amazing optimization benefits as well.

Limiting Your WordPress Theme Development

For some clients, working with an existing theme is a better option. We’re happy to make changes to your chosen theme. However, what may seem like a time (and money) saving decision may not always be. If customization is a good decision for you then we’ll make sure that those customizations are made utilizing best practices. We want to make sure any changes made aren’t overwritten when new updates to the theme are delivered.

In many cases, we find that a full custom design isn’t needed to meet site goals. Sometimes a partial custom design will provide the inspiration refresh for the whole site. Other times in-browser development will provide just enough uniqueness to get the project done.