Creating Contextual Ad Groups

Creating Contextual Ad Groups

We are exposed to contextual advertising all over the web. If you’re watching a YouTube video about playing guitar, you might see an ad for guitar pedals before the video. Maybe you’re reading a blog post about knitting on a hobby blog. You’ll likely see ads for yarn and knitting tools.

If you’re using an ad network, you are probably already doing some form of contextual advertising. Contextual advertising networks can scan content for keywords or take manual input about your content and place the most relevant available ads.

Contextual Ads with AdSanity

One of the useful features of AdSanity is the ability to host ads yourself. If you’re hosting your own ads, you should consider creating contextual ad groups. As a publisher, it is in your best interest to do what you can to help ads convert. Placing ads that are relevant to content is one method for increasing conversions, all without tracking individual site visitors.

If you run a food blog that covers many different cuisines and techniques, you want to place the most relevant ads possible. If you have ads about bakeware, you want to place those on ads about baking. The ads in your inventory for grilling accessories would likely convert best on posts about creating the perfect backyard get together or grilling techniques.

Creating Contextual Ads

There are a couple different ways to start with contextual self-hosted ads with AdSanity. The easiest way is to create an ad group with ads that share relevancy to a topic. For example, you might create an ad group titled “Grilling”. Then you put your ads about grills and patio supplies in the group. Finally, you manually place a random ad, or an ad group directly in your posts and pages that cover this topic.

The other way to create contextual ads is to create a group with different ads and then use AdSanity’s Conditional Ad Appearance Add-On to limit an ad’s appearance by category. This is useful if you want to group your ads by size or location on a page. You can place this ad group in a widget or even display this ad group with AdSanity’s automatic ad inclusion. Similarly, your ads about grilling can be set to appear only on posts with the categories of “Grilling” or “Outdoors”.

The Advantages

Not only does contextual advertising with self-hosted ads increase conversions, but it also avoids tracking users and breaking user privacy laws like GDPR and the upcoming California Consumer Privacy Act.

There are a lot of ways to achieve contextual placement for your advertising. If you need any help setting up a system that works with your site, please reach out.

Written by the Team at Pixel Jar

We hope you got something useful out of that post. If you'd like to read more we have an active blog with topics across the spectrum of website development. If you're researching information for a project we'd love to talk to you about it.

responsive settings in beaver builder

Customize Responsive Settings in Beaver Builder

Responsive design is key to making sure your website looks great regardless of the viewing device size. If you’re using Beaver Builder for your site design, you can easily customize your responsive settings. Standard Responsive Sizes Responsive design has been around long enough that some standard breakpoints have developed. However, as devices and user behaviors…
Read More
Bleary-Eyed Blogworld Expo Experience

Bleary-Eyed Blogworld Expo Experience

TheOver the weekend I had the opportunity to attend Blogworld Expo as well as WordCamp Las Vegas. Blogworld was pretty huge, but WordCamp Las Vegas was a much smaller conference within the main conference. I had the chance to talk with some really great WordPress users and developers. I really got a good sense of…
Read More

Learn how to understand your website's strengths and weaknesses, and how to make changes for the best possible chance at success.

Download Now

How Can We Help You?

We want to build your next project.

Connect with Pixel Jar

Our Community

Subscribe to learn more about the goings on at Pixel Jar.

  • Note: Your email will be added to our CRM and be used to receive emails from Pixel Jar. You can unsubscribe at any time.

  • This field is for validation purposes and should be left unchanged.