A Custom Web Design with Surety

We had the pleasure of providing a custom web design for a wonderful, family-owned business, Coats Surety. Coats has been providing surety services for over 20 years. They came to us with a website that needed a major overhaul. We always enjoy working with local businesses and they were great collaborators. Instead of a stock, off-the-shelf theme, Coats wanted a site designed specifically to handle their needs. 

If you’re unfamiliar with the service, surety bonds are a three-party agreement between a principal, an obligee and a surety. The surety provides a guarantee that the principal will fulfill its obligation to the obligee.

The Need for Custom Web Design

The first major need we identified was to modernize the site. New type, new colors, and some comfortably spaced layouts really changed the feel of the site. Now, the site feels more professional and accessible. Of course, one of the major changes was to make sure that the site was responsive. This way users could access it from phone, tablet, or desktop.

A key feature for the site was making sure that a user could quickly submit details for any type of surety bond needed. In order to facilitate this, we made the forms persistent on the site but also kept them from overwhelming the content on the page. The forms are there when you need them, but stay out of the way when you don’t. This behavior translates beautifully to the mobile presentation.

One of the new changes that was implemented was an informative blog for the site. This is a place where Coats can discuss various aspects of their industry. They can write opinions on new laws affecting the surety bond landscape and send signals to the search engines. We created a neat feature for the blog, a custom alert widget. This widget focuses on important information that a casual visitor might need to know, immediately.

The Result

We were able to develop Coat’s custom web design to simplify and enhance their site. It’s now a much more user-friendly experience. Information is easier to locate and logically grouped. Most importantly, Coats clients are able to engage them much faster. They can make the jump from need to action almost immediately.

If you’re looking to focus your business and want a custom web design, please reach out to us. We love to collaborate on unique businesses. We can focus design and development exactly where they can best serve the goals of the business and website.