We recently completed a custom web design for a wonderful, family-owned business, Coats Surety. Coats has been providing surety services for over 20 years, and they came to us with a website that needed a major overhaul. We always enjoy working with local businesses and they were great collaborators. Instead of grabbing a stock off-the-shelf theme, Coats wanted a site designed specifically to handle their needs as a surety bond provider.
The first major need we identified was to modernize the site. New type, new colors, and some comfortably spaced layouts really changed the feel of the site to something professional and accessible. Of course, one of the major changes was to make sure that the site was responsive so that users could access it from phone, tablet, or desktop.
A key feature for the site was making sure that a user could quickly submit details for any type of surety bond needed. In order to facilitate this, we made the forms persistent on the site but also kept them from overwhelming the content on the page. The forms are there when you need them, but stay out of the way when you don’t. This behavior translates beautifully to the mobile presentation.
One of the new changes that was implemented was an informative blog for the site. This is a place where Coats can discuss various aspects of their industry, write opinion on new laws affecting the surety bond landscape, and send signals to the search engines. We created a neat feature for the blog, a custom alert widget. This widget focuses on important information that a casual visitor might need to know, now.
We were able to build a custom web design to simplify and enhance the site so that it’s a much more user-friendly experience. Information is easier to locate and logically grouped. Most importantly, Coats clients are able to engage them much faster – making the jump from need to action almost immediately.
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