Redesigning a Website Workflow
We recently collaborated with JWC Environmental on a redesign of their entire website workflow. We’ve had the pleasure of working with JWC on a regular basis. They approached us with a big project – a complete overhaul of their main business site and all of the features that were associated with it. We had found that, like many business sites that had evolved over time, several of their basic site workflow processes were costing them time and weren’t as efficient as they would have liked them to be. Instead of just proceeding with a reskin or a theme cleanup we outlined a ground-up rebuild.
Defining the Website Workflow
Part of the project was a complete redesign of the site. We were fortunate to be working with Nien Studios on the redesign. In addition, we collaborated with JWC Environmental’s design team. The skills brought to bear during the wireframing and mockup phases set the cue for the whole build. The end result was a look that meshed with their brand and brought the site into a modern and user friendly space.
The core of the project centered around clearly defining the data architecture. This activity was critical to streamlining business processes for the site. With the brain of the site built, it became much easier to create the functional components that presented those pieces to the user and allow them to interact with the information in more direct ways.
One of the coolest features of the site came out of a desire to reduce the number of websites on the JWC Environmental network. We worked with WP Engine to implement GeoIP capabilities to deliver region specific content in several areas of the site. What used to take several sites can now be accomplished with one.
A Perfect Partnership
JWC Environmental was a great partner in the process. They now have a responsive website that is very user friendly, filled with functionality, and designed with a purpose. The best part is that the theme we built for jwce.com is usable across JWC Environmental’s network of websites. It can be applied to multiple sites so they reinforce their brand identity and maintain the same website workflows throughout. This WordPress theme development project created a solid base for their network to grow from.
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