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Regardless of the kind of website you own, traffic analysis is – or should be – an important part of your operations. It may be at the top of the list when measuring your site’s performance. Knowing more about the visitors you’re getting and which ones you’re missing out on helps you get the most…Continue Reading →
You’ve probably read a lot lately about the importance of choosing the right Key Performance Indicators, or KPI. But, what are Key Performance Indicators and which ones are right for you? More importantly, which ones are right for your website? In the general sense, a Key Performance Indicator is any piece of data used as…Continue Reading →
When building websites, someone may ask, “What’s your call-to-action?” So, what are they, and more importantly, why are they important to your website? What Is a Call-To-Action? Simply put, a call-to-action is what you are asking a user to do on a webpage. This “ask” can come in many different forms. Typically for webpages calls-to-action…Continue Reading →
No! There is often confusion about what Google Analytics is tracking. By default Google Analytics tracks base level data like pageviews, time on page, demographics, and more. But you have to set up your website to record Events. What are Events? Events occur any time a user interacts with your website. This can include things…Continue Reading →
Google Analytics tracks an incredible amount of data. While a wealth of information can be great, it can also be overwhelming. So how can you sift through the data to find what you need to make informed decision to improve your website’s user experience? Be judicious about Event tracking. Determine Which Events to Track It…Continue Reading →
In the world of website analytics, tracking events is the key to understanding behavior on your website. What actions are people taking (such as scrolling, clicking, downloading or filling out)? Which specific page elements are motivating them to take that action? Which potential actions are being ignored? The answers to questions like these can be…Continue Reading →
Good websites are not just static “online brochures”—they’re meant to be interactive. You want your website visitors to scroll through the page, click on links, download helpful content, play videos, fill out your form, etc. In the world of website analytics, each of these actions is called an “event”. Event tracking is how you can…Continue Reading →
Wondering why your website isn’t getting the results you want? It could be that you’re making one or more of the most common conversion mistakes. “Conversion” refers to the percentage of your website visitors who take a desired action, such as clicking, buying or downloading. In a previous post we talked about some of the…Continue Reading →
Joe had a problem: His lead generation website wasn’t generating very many leads. When a website expert took a look, it was easy to see why not. His site included more than half of the most common website conversion mistakes! To maximize your website conversion (i.e. the percentage of website visitors who actually take the…Continue Reading →
People get excited when they see the power of website analytics. The data you get from analytics can be used to optimize your website for higher conversion. Having a higher conversion rate, of course, generally means more money for you. Woo hoo! The biggest question is, “Can I Track That in Google Events?” Once you…Continue Reading →
Before there was Pokemon Go, there was Geocaching. With the availability and accuracy of personal GPS devices, we all turned into Indiana Jones wanting to find treasures around the world. And so, folks starting hiding objects with listed GPS coordinates so other could try and find these objects. And as time went on a whole…Continue Reading →
Just having a website isn’t enough anymore. To get the most from it, you have to treat it like a marketing tool. That means knowing how users interact with the site and tracking conversions and goals. Starting with Analytics The first step to that is always making sure you have Google Analytics connected to your…Continue Reading →
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