WordPress Plugin Development

The flexible plugin architecture is one of the most powerful features of WordPress. With it we’re able to integrate with services, add intricate functionality, and extend your website in a limitless number of ways. If we’re adding custom functions to your site, there’s a good bet that we’re doing it through a plugin. WordPress plugin development is one of our favorite parts of the job.

We Write Plugins

There are two approaches to WordPress plugin development at Pixel Jar. We’re either extending an existing plugin to tackle that “one more thing” that you need your site to do or we’re developing an entirely new plugin to handle a specific task. We love to develop an entirely new plugin concept for a client. And when we’re extending an existing plugin we’re always careful to future-proof any changes we make. We don’t want to create a problem with updates to the existing functionality.

In addition, we actively develop plugins of our own that tackle specific business needs. Most of the time the ideas for these plugins comes out of a need that we discover for one of our clients. We can then take that idea and flesh out a fully featured plugin that can help thousands of users. Sometimes these efforts result in a premium plugin offering, like AdSanity. Alternately, we’ll release these plugins in the WordPress repository for the common good, like Simple Google Content Experiments.

Posts in WordPress Plugin Development

This category focuses on plugins in all their glory. Whether it’s something that we wrote custom for a client, information on one of our commercial plugins, or detailed information on one of the plugins that we like to leverage on our client builds, you’ll find it here. Occasionally, we’ll dig into a third party plugin that we really like to use and talk about its finer points. Plugins are a never-ending source of discussion, evaluation, and implementation.

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Can I Track That in Google Events?

People get excited when they see the power of website analytics. The data you get from analytics can be used to optimize your website for higher conversion. Having a higher conversion rate, of course, generally means more money for you. Woo hoo! The biggest question is, “Can I Track That in Google Events?” Once you…

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WordPress geocache stat bar widget

WordPress Geocache Stat Bar Widget

Before there was Pokemon Go, there was Geocaching. With the availability and accuracy of personal GPS devices, we all turned into Indiana Jones wanting to find treasures around the world. And so, folks starting hiding objects with listed GPS coordinates so other could try and find these objects. And as time went on a whole…

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Introducing Click Ranger Pro – Easily Track Conversions By Setting Up Google Events

Just having a website isn’t enough anymore. To get the most from it, you have to treat it like a marketing tool. That means knowing how users interact with the site and tracking conversions and goals. Starting with Analytics The first step to that is always making sure you have Google Analytics connected to your…

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How To Track Events on Your Website

Google Analytics helps us understand traffic on our websites. It logs visits, page views, demographics, and more. When first building a site, this is valuable information. But as time rolls on, you may want to know more than just which pages were visited. You probably want to know what users are doing when they are…

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How To Get Google Analytics Code

Understanding how users find and use your site is key to making your site a useful marketing tool. Google Analytics to the rescue! If you currently manage a website, chances are you’ve heard of Google Analytics. Analytics tracks user information on websites, such as page views, referrers, demographics and more. So, how do you get…

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Conversion Tracking – A Marketing Plan’s Final Piece

So you’ve come up with a great marketing strategy. You’ve written captivating copy. You’ve developed a beautiful, well organized landing page, and launched it all into the wild. Did it work? This is where conversion tracking comes in. Tracking is a way to tell how well users are interacting with the content you’ve developed. What…

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Google Analytics Click Tracking for WordPress

We’re excited to announce the release of Click Ranger Pro. This innovative new plugin makes it easy to add Google Analytics click tracking events to your WordPress website. We started developing Click Ranger Pro when we had a confluence of events… The Trail to Click Ranger Pro First, we had a client who asked us…

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adsanity screen

AdSanity – A Pixel Jar Plugin

You may know Pixel Jar as a provider of website and theme development services. While that’s certainly true for the majority of our time, we also spend some of our energy developing some cool plugins. Foremost among these is AdSanity. We’ve been the creators and developers of the plugin for over six years. And with the…

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building a pluggable plugin

Building a Pluggable Plugin

Building plugins is something that’s near and dear to our business. We build and sell our own premium plugins. And just about every project we take on has some sort of custom functionality that we roll into a plugin. Over the years, we’ve evolved our process to make it easier to extend or modify these…

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