The Homepage Fix That Helped Our Client Get More Inquiries

We had a client come to us feeling stuck. Their homepage looked modern, they were getting a decent amount of traffic, but the inquiries were not coming in. The first instinct was to ask for a redesign. Something new. Something fresh.

Instead of jumping straight into a new layout, we started with a different question. What is the main job of this homepage?

For this client, the answer was clear. They wanted visitors to understand what they did within a few seconds, feel confident they had found the right company, and then either fill out a form or call to start the conversation. The problem was that the existing homepage made that hard to do.

Looking At How Visitors Used The Page

We began by reviewing their analytics. We looked at how many people were landing on the homepage, how long they stayed, and which sections they scrolled to. We checked how many visitors ever reached the contact area or clicked through to a services page.

Then we walked through the page the way a new visitor would. The hero section had a clever headline but did not clearly say what the company actually did. There were several competing buttons. Some went to a blog. Some went to secondary pages. The contact path was low on the page and easy to miss.

In other words, the homepage looked nice, but did not function well. It was not focused on the goal of turning visitors into inquiries.

What We Changed

Once we understood the goal and the current reality, we created a plan that focused on clarity and direction instead of decoration.

We rewrote the main headline so it clearly stated who the company served and what problem they solved. We added a short supporting line that explained the outcome customers could expect. No clever phrases, just simple language and a strong benefit and expected outcome.

We reduced the number of buttons and made one primary call to action. Instead of sending visitors in five different directions, we made it easy to choose one next step. For this client, that step was a clear invitation to start a project conversation.

We moved the primary call to action higher on the page and repeated it in a few key spots so that visitors never had to hunt for a way to reach out. We also brought the phone number and contact link into more visible areas of the layout.

We simplified the content sections, removed a few distractions, and reorganized the order so that the page walked visitors through a simple story. Who you are. What you do. Why it matters. How to get started.

The Result

We did not change everything. We did not start from scratch. We kept much of the design system in place and focused on how the homepage communicated and guided visitors.

After the changes went live, we monitored the numbers. Over the next several weeks, the client saw a noticeable increase in contact form submissions and calls that started from the homepage. More visitors were reaching the contact section. More of them were taking action.

The company did not launch a new brand. They did not double their ad spend. They did not publish a huge amount of new content. They simply had a homepage that finally matched their goal and made it easy for visitors to say “yes.”

The Lesson Behind The Story

When someone asks for a redesign, we always want to know what problem they are trying to solve. Sometimes a full redesign is the right move. Other times, the real issue is that the page is not aligned with a clear goal.

In this case, the homepage was not broken. It was just unfocused. Once we tied the content and layout to a single primary goal and removed the extra friction, the page started to perform the way it was meant to.

Small, intentional changes made based on real goals often have more impact than big visual overhauls made on instinct.

What This Means For Your Website

If your homepage looks good but does not seem to generate many inquiries, the problem may not be your design at all. It might be the story you are telling, the way you present your next step, or the number of paths you give visitors to wander down.

You might not need to rebuild everything. You might need a clearer goal, a simpler message, and a homepage that gently but firmly guides visitors toward a specific action.

That is the kind of work we enjoy most. Turning a good looking homepage into a homepage that actually supports your business.

⭐ Book a Meeting and let us review your homepage with you. We can walk through what it is doing well, where it might be working against you, and what small changes could help it bring in more inquiries.