Skip to content

How Do You Optimize Conversions?

how do you optimize conversions

For this post, we’re going to leverage a real-world example of how we optimize conversions. As you may know, along with the client work that makes up the core of Pixel Jar’s services, we also sell some premium WordPress plugins. Today we’re going to look at how we’ve focused on AdSanity conversions and what we’ve learned along the way.

Optimize Conversions with the Right Theme

The first step for us really focusing on the conversions for AdSanity was to redesign the website. We utilized a custom design for the new site with assistance from Nien Studios. We created a greatly improved user experience.

However, our changes didn’t stop with the appearance of the site. The new AdSanity theme was built with Beaver Builder so that we had an infrastructure that was a lot more adaptable to give us the flexibility to make changes.

Optimize Conversions by Understanding Users

Once we had the new site built we started to look at how our users were interacting with it. First, we installed Click Ranger Pro. We started tracking the clicks that were occurring on the site. Click Ranger Pro is our other premium plugin and we built it to track clicks on the items you care about most. We started to see the trends which informed some changes we should make to improve those outcomes.

Most recently, we added Hot Jar to the site. This service anonymously records user interactions with specific pages and provides videos of the interactions for review. This has provided us with insights that we couldn’t have noted in other ways. Things like, seeing how many users were clicking on text that wasn’t actually a link. Some of the feedback here was instantly correctable (like making that aforementioned text an active link). Both Hot Jar and Click Ranger Pro provided us details for the next step of conversion optimization.

Optimize Conversions with A/B Testing

Knowing where a conversion is failing and correcting it are two different things. With the data we collected, we knew we wanted to start making changes. But in a few areas, we wanted to make sure that the changes we thought would improve conversions, actually do. This is where A/B testing comes into the picture. There are several methodologies for putting A/B testing in place. Our current favorite tool is Google Optimize.

Google’s new tool allows for rapid creation of experiments (individual A/B test). You can also layer multiple tests at once and see individual performance feedback (multivariate testing). The Optimize tool links directly to your Google Analytics account. Since we were already leveraging analytics on the site this was a snap to set up and has provided rapid feedback on the changes we put in place. 

Continuous Optimization

Optimization is a lot like SEO in that it’s an ongoing process. You want to understand what your conversion rate looks like today, and then you want to start making changes that increase that rate. There is no magic number or percentage of conversions. Your goal should be to improve your conversion rate over time.

If you need help implementing any of the steps we took to optimize conversions let us know. We’re happy to walk through how your site could best leverage the tools to optimize your conversions.

Written by the Team at Pixel Jar

We hope you got something useful out of that post. If you'd like to read more we have an active blog with topics across the spectrum of website development. If you're researching information for a project we'd love to talk to you about it.

building an ecommerce website

Building an Ecommerce Website – First Steps

You’re just getting started on a new ecommerce website. You probably have a million questions. Most of them are likely related to the technology that’s going to power the website because that’s the area where you have the most questions and concerns. We often hear, “which shopping cart is the best?” A better question is,…
Read More

Favicons for Your WordPress Site

When we last wrote about favicons (2008), adding a favicon to your WordPress site was a manual process similar to what you’d experience on other websites. Well, all of that has changed as of version 4.3 of WordPress. Adding a favicon is now easier than ever. Let’s take a look at the history of favicons,…
Read More

How Can We Help You?

We want to build your next project.

Connect with Pixel Jar

Does Your Website Need a Tune Up?

Run a Multi-Point Inspection on your website now!

  • Check speed rankings
  • Test security vulnerabilities
  • Find site optimizations

Our Community

Subscribe to learn more about the goings on at Pixel Jar.
  • Note: Your email will be added to our CRM and be used to receive emails from Pixel Jar. You can unsubscribe at any time.

  • This field is for validation purposes and should be left unchanged.


We are proud partners at WPEngine hosting.

Visit WPEngine  


We are proud partners at Sucuri website security.

Visit Sucuri  
4.9 of 5 Stars

Clutch Reviews

Our reputation is everything. We currently hold a 4.9 star review at Clutch.

See our Clutch profile  
5 of 5 Stars

Google Reviews

Read client reviews of our work on Google where we have a 5 of 5 star record.

See our Google Reviews  
Scroll To Top