Can My Business Grow If I Maintain My Website Myself?
Many business owners start out doing everything on their own. That is normal. In the early days, you buy the domain, pick a theme, watch a few videos, and get a site online. Great start! That’s where I started too.
The hard question comes later. Can your business keep growing if you are still the one maintaining the website?
At some point, doing it yourself stops being a smart way to save money and starts becoming a hidden cost. Your time gets pulled into tasks you are not best at. You become the bottleneck. Updates wait on you. Improvements wait on you. Fixes wait on you.
The website, which should be helping your business grow, quietly depends on the one person who already has too much to do. (Spoilers: that’s you.)
The Real Cost Of Time Spent On Your Site
Think about the last few times you touched your website. Maybe you logged in to approve updates. Maybe you tried to tweak a layout, fix a form, or clean up plugins. How long did it take? More importantly, what should be doing instead?
It is not just the minutes you spent clicking buttons. It is also the mental switch. You step out of the work you are great at, open up a dashboard that you only use once in a while, and try to remember how everything fits together.
During that time, you are not:
- Talking to customers
- Improving your offer
- Training your team
- Building new partnerships
This is the classic problem. The business owner spends valuable time on tasks that someone else could do faster and better. It feels like saving money. In reality, it slows growth and wastes time (which could also be money).
When You Become The Bottleneck
When you are the only one who understands how the site is set up, simple things pile up. It’s time to delegate.
Someone on your team wants a new landing page, but they wait for you to find a free afternoon. A plugin shows a warning, but you are in meetings all week. You see an email about a security fix, but you flag it to deal with later.
Nothing is urgent. Until it is.
A form breaks and no one notices for days. An update goes wrong and takes the site down. A plugin you meant to replace months ago becomes the weak point in a hack.
From the outside, it looks like the website failed. Inside the business, you know the truth. The work was sitting on your to do list. You did not have the time or headspace to get to it.
You did not plan to be the bottleneck. But you became one.
The Risk Of Limited Expertise
You are great at what you do. That is why your business exists. But website maintenance is its own craft. Do you do your own taxes? Do you change your car’s oil? Why not?
There are details that only appear with experience. Experts know plugins tend to cause trouble. Professionals recognize stress points and potential breakages. We know how to read the early signs of a performance or security problem before it turns into an emergency.
When you maintain your own site, you are learning all of this on the job. That means your website is also the classroom. Mistakes do not stay abstract. They show up as lost leads, broken pages, or missed sales.
Growth Needs Focus
As your business grows, the work that moves the needle shifts. At a certain point, growth depends less on how many roles you can personally juggle and more on where you choose to focus your time and energy.
Every hour you spend building a landing page or troubleshooting a form is time you are not spending on strategy, sales, or delivery. Over a month or a year, that adds up.
There is also the invisible cost. When your brain is full of small technical worries, it is harder to think clearly about bigger, high-level business questions.
A website takes continuous attention. It is not a one-and-done task. It should be one of your best business assets and marketing tools.
What Changes When You Have A Web Team
When you treat your website as something you own, but not something you personally maintain, the shape of your week changes.
You can still set goals. You can still approve changes. But you are not the one logging in at night to fix things. You are not the person everyone waits on when they want to try a new idea.
Instead, you have a web team who:
- Understands your site and your tools
- Keeps WordPress, themes, and plugins updated in a safe way
- Watches for security issues and uptime problems
- Helps you plan changes that support your marketing and sales
You move from reactive to proactive. You change from “I will get to it when I can” to “I have someone for that.”
That is the shift that frees you to focus on work only you can do.
Where PJ Update And Pixel Jar Fit
This is why we offer both PJ Update and full web support at Pixel Jar. PJ Update covers the ongoing care that every WordPress site needs. Backups. Updates. Security scans. Checks that the site is stable after changes.
On top of that, Pixel Jar can act as your web team. We help you decide what to change, what to improve, and how your website can do more of the marketing work for you.
You stay in charge of the vision. We handle the maintenance and the day to day details. Your website stops being one more job on your list and starts being an asset that quietly supports your growth.
A Simple Question To Ask Yourself
The next time you are about to log into your site for “just a quick fix,” pause and ask, “If I were not doing this, what could I focus on instead?”
If the answer is something important, that is a sign. It might be time to stop being your own web department.
📅 Ready to explore what that looks like. Book a Meeting and we can talk about where your time is going, what your website really needs, and how PJ Update and Pixel Jar can take this work off your plate so your business has room to grow.