Pilatesology

Pilatesology needed to modernize their look and usability to ensure that users would know and trust Pilatesology to be the authority in their market. This required a re-imagining of the site’s user experience, a custom design of major site templates, and a careful hand to ensure membership data and 3rd party integrations remained intact. The result is an amazing transformation.

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DATE: Completed and launched in the Fall of 2020.

ROLE: We worked with Pilatesology to redefine the user flow of the site. We collaborated with Nien Studios to create wireframes and art direction, and Sarah Cauble to implement new custom designs. And we developed the new theme, maintained the current functionality as well as added some new features to enhance the user experience.

URL: You can see the latest version of this Pilatesology experience at pilatesology.com.

CLIENT: Since 2011, Pilatesology has been a leader in making Pilates accessible and affordable by bringing the Pilates community online.

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A New Design

Web designs and trends change and evolve quickly. As a leader in the Pilates and exercise market it is important to keep the site current and modern to let users know the site is actively maintained and membership is important. Collaborating with Nien Studios, Sarah Cauble, and the fine folks at Pilatesology we took a deep look at the user experience focussing on how to improve user flow and intuitiveness. The results had members sending kudos to the owners from day one of the launch.

Adding New Features

Since we already had the site cracked open, the owners wanted to add a few new features during the project. This meant having to maintain all current functionality while also integrating these new features. The new additions were then integrated into the testing process to ensure both existing and new features are all working well together. It’s a heavier lift for a project, but one we are quite capable of handling.

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Maintaining Data Integrity

Because Pilatesology is a membership site, there are countless data transactions that go on between the users of the site and the database from moment to moment. As such, we couldn’t just build a new theme and install it on the site. We had to ensure that no user data would be lost during the launch. We created a very detailed and careful map to bring the new theme online while keeping the site accessible to users. And with that careful planning the launch went quickly and without a hitch.

Before and After

Here is a quick side-by-side view of the improvements we made to improve the Pilatesology user experience.

Project Gallery

Nien Studios provided art direction from which Sarah Cauble executed brilliant designs. We then translated those designs into a responsive web experience. We paid extra attention to ease-of-use for the end user. As this is a membership website, user happiness is a primary goal for the site.

Conclusion...

We really enjoyed this project. We were able to collaborate with some great folks at Pilatesology. We had an excellent experience working with Sarah officially for the first time. We experienced some unique challenges to help us flex our developer muscles. And we are extremely proud of the final result - a sleek membership site for online pilates students!

 

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Tell Us About Your Project!
matthew-hile
Our new website looks beautiful, runs quickly, has useful new features, and is appealing to visitors.
 
We went to Pixel Jar with a set of specifications and ideas about what we wanted. They built on our specifications and improved on our ideas. After looking at numerous proposals from other companies, Pixel Jar’s was the first that excited all of the members of our team.
 
The development experience was great!  Design iterations prompted thoughtful discussions on both sides about the advantages and disadvantages of each layout. We delighted in rapid responses to our (many!) questions and felt assured by Pixel Jar’s quick fixes when we discovered issues during the review and test period.
 
Now that the site has been live for a while we really appreciate the tools that Pixel Jar chose for development, particularly Beaver Builder Pro which made it easy for us to add features to our pages and enhance our user’ experience.

Matthew Hile

Digital Director at The Ethical Society of Saint Louis