Skip to content

Can I Track That in Google Events?

People get excited when they see the power of website analytics. The data you get from analytics can be used to optimize your website for higher conversion. Having a higher conversion rate, of course, generally means more money for you. Woo hoo! The biggest question is, “Can I Track That in Google Events?”

Once you understand this connection, you’ll want to know how much useful data you can gather. What kinds of events can be tracked in Google Events (a way to track the actions that people take on a website)? Do you have any options here?

What can Google Events track?

Just about any action that can be taken on a website can be tracked in Google Events. Although not every option is available by default (accessing some options requires custom programming or specialized plug-ins), you can track:

  • Clicks – Clicks are actually the easiest thing to track. Any time someone clicks something they are taking a deliberate action that can be tracked, measured and analyzed.
  • Scrolling – To get insight into where the burnout point is, you can track how far down the page the visitor scrolled. Are you losing them after paragraph #2, so that they never even see the “buy now” button at the bottom of the page?
  • Downloads – If you’re selling or giving away content, it’s nice to know how successful this content is. Once a visitor comes to your site, Google Events can be used to follow that user from arrival to click to download. This data can then be tied in to your CRM (customer relationship management) program to track that person all the way through to the sale.
  • Video plays – Which videos are getting watched? How many seconds or minutes of these videos are being watched? Are they watching the entire video or quickly clicking away?

How do I get event tracking set up?

The bad news is, setting things up directly in Google Analytics is a technically complex process that generally requires some JavaScript or HTML knowledge, and the ability to edit code on your site.

The good news is, for those of us who aren’t coding wizards, there’s Click Ranger Pro.

Click Ranger Pro is a WordPress plugin with a “point and click” interface that makes it easy for you to track clicks, downloads and all other user events on your website. Even things that must be set up manually in Google Analytics (such as tracking which of three “BUY NOW” buttons on a page a person clicked to get to the shopping cart) can be set up in just minutes with Click Ranger Pro.

Written by the Team at Pixel Jar

We hope you got something useful out of that post. If you'd like to read more we have an active blog with topics across the spectrum of website development. If you're researching information for a project we'd love to talk to you about it.

Lots of locks

The Importance of HTTPS

There is a big push for making sure that your website is being served securely. The shift from HTTP to HTTPS is occurring at record rates and is being shepherded by Google. But better SEO isn’t the only reason to be paying attention to HTTPS. What was once only a requirement for sites that engage…
Read More
WordCamp Riverside and Clutch

WordCamp Riverside Coming Through in the Clutch

In November of 2017, we attended the very first WordCamp Riverside. At the camp we had the opportunity to see Mikel Bruce’s talk on attracting and closing good deals. It was a great talk full of valuable ideas. One of which was a lead service called Clutch. We were happy to support the Riverside WordPress…
Read More

How Can We Help You?

We want to build your next project.

Connect with Pixel Jar

Does Your Website Need a Tune Up?

Run a Multi-Point Inspection on your website now!

  • Check speed rankings
  • Test security vulnerabilities
  • Find site optimizations

Our Community

Subscribe to learn more about the goings on at Pixel Jar.
  • Note: Your email will be added to our CRM and be used to receive emails from Pixel Jar. You can unsubscribe at any time.

  • This field is for validation purposes and should be left unchanged.


We are proud partners at WPEngine hosting.

Visit WPEngine  


We are proud partners at Sucuri website security.

Visit Sucuri  
4.9 of 5 Stars

Clutch Reviews

Our reputation is everything. We currently hold a 4.9 star review at Clutch.

See our Clutch profile  
5 of 5 Stars

Google Reviews

Read client reviews of our work on Google where we have a 5 of 5 star record.

See our Google Reviews  
Scroll To Top