Selecting Key Performance Indicators (KPI)
You’ve probably read a lot lately about the importance of choosing the right Key Performance Indicators, or KPI. But, what are Key Performance Indicators…
Calls-To-Action Demystified
When building websites, someone may ask, “What’s your call-to-action?” So, what are they, and more importantly, why are they important to your website? What…
Knowing Which Events To Track and Avoiding Data Overload
Google Analytics tracks an incredible amount of data. While a wealth of information can be great, it can also be overwhelming. So how can…
Who Can Benefit from Tracking Events?
In the world of website analytics, tracking events is the key to understanding behavior on your website. What actions are people taking (such as…
What Is Event Tracking, and Why Should I Care?
Good websites are not just static “online brochures”—they’re meant to be interactive. You want your website visitors to scroll through the page, click on…
The Most Common Conversion Mistakes – Part 2
Wondering why your website isn’t getting the results you want? It could be that you’re making one or more of the most common conversion…
The Most Common Conversion Mistakes – Part 1
Joe had a problem: His lead generation website wasn’t generating very many leads. When a website expert took a look, it was easy to…
WordPress Geocache Stat Bar Widget
Before there was Pokemon Go, there was Geocaching. With the availability and accuracy of personal GPS devices, we all turned into Indiana Jones wanting…
AdSanity – A Pixel Jar Plugin
You may know Pixel Jar as a provider of website and theme development services. While that’s certainly true for the majority of our time,…
