Selecting Key Performance Indicators (KPI)
You’ve probably read a lot lately about the importance of choosing the right Key Performance Indicators, or KPI. But, what are Key Performance Indicators…
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Calls-To-Action Demystified
When building websites, someone may ask, “What’s your call-to-action?” So, what are they, and more importantly, why are they important to your website? What…
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Knowing Which Events To Track and Avoiding Data Overload
Google Analytics tracks an incredible amount of data. While a wealth of information can be great, it can also be overwhelming. So how can…
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Who Can Benefit from Tracking Events?
In the world of website analytics, tracking events is the key to understanding behavior on your website. What actions are people taking (such as…
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What Is Event Tracking, and Why Should I Care?
Good websites are not just static “online brochures”—they’re meant to be interactive. You want your website visitors to scroll through the page, click on…
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The Most Common Conversion Mistakes – Part 2
Wondering why your website isn’t getting the results you want? It could be that you’re making one or more of the most common conversion…
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The Most Common Conversion Mistakes – Part 1
Joe had a problem: His lead generation website wasn’t generating very many leads. When a website expert took a look, it was easy to…
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WordPress Geocache Stat Bar Widget
Before there was Pokemon Go, there was Geocaching. With the availability and accuracy of personal GPS devices, we all turned into Indiana Jones wanting…
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AdSanity – A Pixel Jar Plugin
You may know Pixel Jar as a provider of website and theme development services. While that’s certainly true for the majority of our time,…
