Brighten the Theme
The original theme was based on blacks and hexagons. While stylistically interesting, it did make the content feel heavy and locked in. Using a white base and the blue from their existing logo, we developed a bright palette and an open layout to imbue the site with the same feeling of collaboration and creativity found in the offices and labs of The Innovation Institute.
Swipe left and right to see before and after
The Innovation Institute had a wealth of information on the site. But having accumulated it over time it was ready for some re-organization and revision. We collaborated with the Institute's team to restructure the site architecture and take an editorial pass to all the content with a special eye for SEO and a better user experience.
A Must Meet Deadline
The Innovation Institute were Silver Sponsors and Honored Attendees at the 2017 CHA Assembly conference in New Orleans. Knowing that the event was going to draw much attention to their website, they had a specific date for which the new look and content needed to be ready. Because of the agile nature of our company and development team we were able to work within this timeline and have the project launched ahead of schedule, before the traffic spike.
As always we enjoy working with companies in our local community. The Innovation Institute are doing such great things and making cool advances in the medical and health fields in Orange County, California.
Working with the Institute was a pleasure. They are excellent collaborators, bringing great ideas to the table, but also willing to explore and iterate on new ideas. We are proud of what we produced together and enjoying continued collaboration as we work to set and achieve new goals for the site.