Selecting Key Performance Indicators (KPI)

You’ve probably read a lot lately about the importance of choosing the right Key Performance Indicators, or KPI. But, what are Key Performance Indicators and which ones are right for you? More importantly, which ones are right for your website? In the general sense, a Key Performance Indicator is any piece of data used as…

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Calls-To-Action Demystified

When building websites, someone may ask, “What’s your call-to-action?” So, what are they, and more importantly, why are they important to your website? What Is a Call-To-Action? Simply put, a call-to-action is what you are asking a user to do on a webpage. This “ask” can come in many different forms. Typically for webpages calls-to-action…

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Knowing Which Events To Track and Avoiding Data Overload

Google Analytics tracks an incredible amount of data. While a wealth of information can be great, it can also be overwhelming. So how can you sift through the data to find what you need to make informed decision to improve your website’s user experience? Be judicious about Event tracking. Determine Which Events to Track It…

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Who Can Benefit from Tracking Events?

In the world of website analytics, tracking events is the key to understanding behavior on your website. What actions are people taking (such as scrolling, clicking, downloading or filling out)? Which specific page elements are motivating them to take that action? Which potential actions are being ignored? The answers to questions like these can be…

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What Is Event Tracking, and Why Should I Care?

Good websites are not just static “online brochures”—they’re meant to be interactive. You want your website visitors to scroll through the page, click on links, download helpful content, play videos, fill out your form, etc. In the world of website analytics, each of these actions is called an “event”. Event tracking is how you can…

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The Most Common Conversion Mistakes – Part 2

Wondering why your website isn’t getting the results you want? It could be that you’re making one or more of the most common conversion mistakes. “Conversion” refers to the percentage of your website visitors who take a desired action, such as clicking, buying or downloading. In a previous post we talked about some of the…

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The Most Common Conversion Mistakes – Part 1

Joe had a problem: His lead generation website wasn’t generating very many leads. When a website expert took a look, it was easy to see why not. His site included more than half of the most common website conversion mistakes! To maximize your website conversion (i.e. the percentage of website visitors who actually take the…

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