How To Track Events on Your Website
Google Analytics helps us understand traffic on our websites. It logs visits, page views, demographics, and more. When first building a site, this is valuable information. But as time rolls on, you may want to know more than just which pages were visited. You probably want to know what users are doing when they are on your pages. For that, you’ll want to track events.
What is an Event?
Events are interactions a viewer makes with content on your page. This can be tracked independently from the page load. These are things like clicks, downloads, video plays, and more. It is important to note that events are not a finite list of actions a user can take. While there are many common examples listed above, every website is unique. Any way you expect a user to behave on your site can be considered an event.
Why Track Events?
Tracking page views is very important. Let’s say you created a targeted landing page on your site. Of course you want to know how many visits that page receives. But let’s say that page has a very specific call-to-action button you are trying to get viewers to click. Knowing how many page viewers actually click that button gives you even more insight to effectiveness of your landing page. That button click is a specific event you can track.
Let’s take that a step further. Maybe you created two or three calls-to-action on that landing page. Each with a different wording or graphic element to entice the viewer to click. When you track events for all buttons, not only do you learn how many page viewers are clicking through, but you’ll also learn which of your calls-to-action gets the most response. This is useful to modify lesser-performing CTAs to become more productive. It also valuable in giving you insight into what your viewers and customers are wanting from your site. Everything you learn translates into better future content creation.
How to Track Events