The Best Plugins for Working with Google Analytics
Regardless of the kind of website you own, traffic analysis is – or should be – an important part of your operations. It may be at the top of the list when measuring your site’s performance. Knowing more about the visitors you’re getting and which ones you’re missing out on helps you get the most out of your digital property.
No other program is as popular at evaluating that traffic than Google Analytics.
Google Analytics is a key tool for website owners to see how their website is doing in terms of traffic, conversions, and visitor behavior. The analytics are the official traffic reporting and assessment portal from the search engine giant, and helps them maintain that position.
While the tool is a powerhouse of performance reporting with an array of features built in for its users, it still has room for enhancements such as user-friendliness or data presentation within a popular system like WordPress. Thanks to custom plugins, adding features that make your life easier is just a few clicks.
Here are three plugins that make it easy to work with Google Analytics.
Make Working with Google Analytics Easy with Google Analytics Dashboard for WP
As feature-packed as Google Analytics may be, installing it can prove to be quite a difficult process. Instead of receiving a text code and sliding your way through the verification process, you have to go through the procedure of pasting the verification code onto each page of your website.
The trick is to include the code in the website header so that all pages can be verified easily. However, the process can be tricky for website owners who are trying to set up marketing tools on their own.
The installation process is crucial for websites. When the code isn’t visible on all pages, the missing pages don’t appear in the Google Analytics data. This, in turn, may cause detrimental effects to the overall assessment of your data.
Even when the code is installed correctly, using Google Analytics to your fullest advantage can be an overwhelming process for website owners who haven’t used similar tools in the past. Understanding the different tabs within the Google Analytics dashboard can be a task on its own. And navigating through them may be even more complex for someone who isn’t used to advanced online tools.
Google Analytics Dashboard for WP can help
Thankfully, Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP) has been available to WordPress users to help with those problems. With over 1 million active installations and growing, this plugin is very popular with developers and site publishers alike.
While its name is quite a handful, the plugin makes the setup and subsequent management of Google Analytics to be a bit more streamlined. It starts by allowing you to solve the quintessential problem of Google Analytics setup, allowing you to simply pull up your code and install it on your website via some simple steps. From there, it’s just a matter of integrating your Google Analytics account right into your WordPress dashboard.
With the Google Analytics Dashboard for WP, you can then see all of the essential information from your Google Analytics account right in your WordPress dashboard.
Data is shown in a visually appealing manner, enabling you to easily understand it while also being able to work your way through your website – all without having to switch between tabs for Google Analytics and your own website. This ability to make Google Analytics easy to use makes Google Analytics Dashboard for WP a must have.
Use Google Analytics Within Your WordPress Dashboard With Analytify
Analytify is similar to the Google Analytics Dashboard for WP, but it sports some additional features. With Analytify, you can see the important aspects of your Google Analytics right within your WordPress dashboard. This means that you no longer have to navigate between separate web pages to judge your website’s performance and you can access all of the information from Google Analytics by simply logging into your website’s backend.
As an additional feature, Analytify also makes the very installation of Google Analytics code as simple as a few clicks. Since you can analyze your website’s traffic data from the same WordPress dashboard from where you’re able to make changes, you can work seamlessly through the analysis of data and taking definitive actions. This eliminates redundant clicking processes that can make work seem like a grueling task.
This also means that you’ll no longer need to maintain separate Google Analytics logins for your team. Just assign roles in WordPress where Analytify is already set up. This makes the task of managing your website so much easier.
The tool comes in both free and paid versions. While the free version lets you tap into basics such as new and returning users as well as bounce rate, the paid version lets you access additional features such as e-commerce-specific statistics that make it more feature-heavy than the Google Analytics Dashboard for WP. All in all, this plugin is a surefire way to turn up your productivity while also making Google Analytics an easier tool to use.
Harness the Power of Event Tracking Through Click Ranger Pro
Google Analytics is immensely capable. It not only lets you track a visitor’s behavior by showing their navigation through your website, but also the specific actions that they take while being on different web pages within your site.
For instance, let’s assume that you have three specific Calls-to-Action (CTA) on a landing page. Each CTA leading to the same action such as signing up for your newsletter.
- One of them is at the very top of your page.
- The second one is at the sidebar.
- The third one is at the footer.
Usually, whenever a user signs up for your newsletter using either of those CTAs, you’ll be notified about their actions. But, you won’t know which button actually led them to convert. While this would provide you with important data in terms of sign-ups, you wouldn’t really know how specific CTAs fare against each other.
This limits your decision-making capabilities when it comes to changing between CTAs on different pages, and knowing which ones have proven to be most effective in forging long-term relationships with your visitors.
That’s where Event Tracking comes in
Using this feature, Google Analytics can help you assess these specific clicks and devise a strategy accordingly. Event Tracking allows you to set specific labels to certain actions taken on a webpage. You can utilize them to track when a visitor triggers the events you’ve labeled.
That’s why we wrote Click Ranger Pro. The plugin makes event tracking so easy that it literally takes a few clicks. Click Ranger Pro will handle the basic setup of Google Analytics tracking code for you so you don’t need multiple plugins, but it also integrates with MonsterInsights if you’re already using that.
The result? You get the same level of event information through an easy to use tool that you’d have gotten after hours of coding on your website. Plus, you don’t have the additional expense of hiring a developer. That’s why Click Ranger Pro remains an essential plugin to use with your Google Analytics account. If you aren’t tracking events already then you are missing out on very powerful indicators and datasets. Click Ranger Pro makes collecting and understanding this information easy. Information that’s crucial to setting your digital priorities.
Strike the Perfect Balance Between Ease and Functionality
These plugins don’t only make it easier for you to work with Google Analytics, they add tons of additional features without the complexities that you’d typically have to deal with. Having visitors to your website is only half of the equation; you need to know what they’re doing once they arrive as well. With the plugins listed above, you’re on your way to getting the most out of Google Analytics for WordPress.
If you have questions regarding working with Google Analytics or you’re just looking for the best way to integrate this powerful tool into your website, don’t hesitate to reach out to us today. We’d love to have a chat and guide you toward the best options for your website.