More on Duplicate Pages for SEO Success

Here something else to think about and take your duplicate page avoidance to the next level. (Be sure to read the previous post regarding duplicate pages first.) Even after incorporating the tips from the previous post, there is still a bit of overlap between content on the home page, the categories/tag/archive pages and post pages. When you publish a post, that content will appear on the home and category/tag/archive until it is rotated out by newer posts. So, there is still some duplicate content to address.

A trick to solving this is to truncate posts when they are on aggregate pages. Limit the amount of content displayed and add a “read more” link to take them to the full page. There are actually two benefits to this. First, you are cutting down on duplicate content (woohoo!). Second, you’ll get a better sense of how many people are reading all the way through your posts via click stats. (You have some sort of stat plugin installed, right?  I prefer WordPress.com Stats myself.)

But wait, there’s more. We can minimize even more! We can use “The Excerpt” box on the post page to write tailor-made summaries of our posts. Rather than just using a truncated portion of the post, as mentioned above, we write a separate excerpt to create even more content for our sites rife with even more delicious keyword-rich content.

To display the Excerpt in lieu of the Content on the post, dig into your theme’s archive, search and home pages and replace the the_content() call for the_excerpt(). Don’t for get to include a link to the whole story!  Something like this will do:

<?php the_excerpt(); _e(‘<p><a href=”‘.get_permalink().'”>Continue reading about ‘); the_title(); _e(‘</a></p>’);  ?>

There are many ways to go about putting The Excerpt into our sites, but I won’t go into that now. I mainly wanted to get you thinking about the concept of The Excerpt in general.

Happy Blogging!

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