PJ Goals – Turn your website into your best sales person.

For business owners using websites to drive sales or leads who want higher conversions—through a clear goal-first strategy and ongoing optimization—without wasting time, guessing, or hoping the site “just works.”

Why We Created PJ Goal

Plain and simple, PJ Goal exists to help business owners get more conversions from their websites—so they can actually achieve the goals their sites were meant to support: more leads, more sales, more growth.

Most of the time, prospects come to us asking for cosmetic updates, new plugins, or flashy features—but rarely do they ask the one question that really matters: “Is this site doing its job?“

Here’s the truth: you’re not in the business of building websites. Just like you’d hire a skilled electrician to rewire your house (so you don’t burn the house down), you need experts to align your website with your business goals—or risk wasting time, money, and opportunity.

That’s where we come in.

We bring decades of website expertise and a no-fluff, data-backed process to guide you—step-by-step—through improving conversions and making smarter site decisions.

This model cuts through the noise:
• One goal-first strategy priced starting at $867
• One action plan based on real data—not guesses
• One iterative testing loop to dial in what actually works
• One website that funds your growth—not drains your time

Proof / Client Results

Here are real results from clients who trusted the PJ Goals approach:

• Kara Bullock, owner of an online art school, has worked with us for over 7 years and says, “I could not run my business so smoothly without them.”

• Summer McMasters shared that we “take the fear out of owning an online store”—delivering peace of mind along with results.

• Sally Hope, running an online business without a tech background, says “Pixel Jar eases my mind and helps me feel safe.”

• Toni Burt says she “stopped panicking about [her] website” and finally felt confident everything was running smoothly.

Behind the scenes? These sites now run faster, convert better, and retain more members—so their owners can lead with confidence, backed by a website that works as hard as they do.

The Simple 3-Step Plan:

What’s Included

Choose the PJ Goal plan that fits your business best:

Who This Is Not For

PJ Goal is not for you if:

• You’re looking for quick hacks or overnight results • You aren’t willing to define clear business goals • You’re not open to data-driven iteration • You want to “set it and forget it”

Improving conversions takes time, clarity, and commitment. If you stay with us, we’ll stay with you.

Program Timeline

Typical turnaround is one week from the initial strategy meeting to your full action plan—though we’ll always work at your pace and availability.

What About ROI?

We don’t promise magic numbers—because every site, goal, and audience is different.

What we do promise is this: you’ll walk away with a smarter, cleaner, data-backed path to better performance—and the tools to measure it.

Limited Availability

We only take on 3 PJ Goal clients per month so we can give each project the attention it deserves.

If you’re reading this, chances are a spot is still open—but not for long.

👉 Ready to optimize your site the smart way? [Get Started with PJ Goal Now]