WordPress Plugin Development

Selecting Key Performance Indicators (KPI)

Selecting Key Performance Indicators (KPI)

You’ve probably read a lot lately about the importance of choosing the right Key Performance Indicators, or KPI. But, what are Key Performance Indicators and which ones are right for you? More importantly, which ones are right for your website? In the general sense, a Key Performance Indicator is any piece of data used as…

Continue Reading →
Calls-To-Action Demystified

Calls-To-Action Demystified

When building websites, someone may ask, “What’s your call-to-action?” So, what are they, and more importantly, why are they important to your website? What Is a Call-To-Action? Simply put, a call-to-action is what you are asking a user to do on a webpage. This “ask” can come in many different forms. Typically for webpages calls-to-action…

Continue Reading →
Knowing Which Events To Track

Knowing Which Events To Track and Avoiding Data Overload

Google Analytics tracks an incredible amount of data. While a wealth of information can be great, it can also be overwhelming. So how can you sift through the data to find what you need to make informed decision to improve your website’s user experience? Be judicious about Event tracking. Determine Which Events to Track It…

Continue Reading →
Who Can Benefit from Tracking Events

Who Can Benefit from Tracking Events?

In the world of website analytics, tracking events is the key to understanding behavior on your website. What actions are people taking (such as scrolling, clicking, downloading or filling out)? Which specific page elements are motivating them to take that action? Which potential actions are being ignored? The answers to questions like these can be…

Continue Reading →
What Is Event Tracking, and Why Should I Care

What Is Event Tracking, and Why Should I Care?

Good websites are not just static “online brochures”—they’re meant to be interactive. You want your website visitors to scroll through the page, click on links, download helpful content, play videos, fill out your form, etc. In the world of website analytics, each of these actions is called an “event”. Event tracking is how you can…

Continue Reading →
The Most Common Conversion Mistakes Part 2

The Most Common Conversion Mistakes – Part 2

Wondering why your website isn’t getting the results you want? It could be that you’re making one or more of the most common conversion mistakes. “Conversion” refers to the percentage of your website visitors who take a desired action, such as clicking, buying or downloading. In a previous post we talked about some of the…

Continue Reading →
The Most Common Conversion Mistakes Part 1

The Most Common Conversion Mistakes – Part 1

Joe had a problem: His lead generation website wasn’t generating very many leads. When a website expert took a look, it was easy to see why not. His site included more than half of the most common website conversion mistakes! To maximize your website conversion (i.e. the percentage of website visitors who actually take the…

Continue Reading →
WordPress Geocache Stat Bar Widget

WordPress Geocache Stat Bar Widget

Before there was Pokemon Go, there was Geocaching. With the availability and accuracy of personal GPS devices, we all turned into Indiana Jones wanting to find treasures around the world. And so, folks starting hiding objects with listed GPS coordinates so other could try and find these objects. And as time went on a whole…

Continue Reading →
AdSanity – A Pixel Jar Plugin

AdSanity – A Pixel Jar Plugin

You may know Pixel Jar as a provider of website and theme development services. While that’s certainly true for the majority of our time, we also spend some of our energy developing some cool plugins. Foremost among these is AdSanity. We’ve been the creators and developers of the plugin for over six years. And with the…

Continue Reading →

How Can We Help You?

We want to build your next project.

Connect with Pixel Jar

Our Community

Subscribe to learn more about the goings on at Pixel Jar.

  • Note: Your email will be added to our CRM and be used to receive emails from Pixel Jar. You can unsubscribe at any time.

  • This field is for validation purposes and should be left unchanged.